At Influence Media we offer a variety of social media services to small business. We
can professionally set up social media channels such as Facebook, Twitter, Linked In
and more, allowing your business to connect with customers.
We provide set-up services for the following media platforms:
Our starter package contains everything that a
business needs to professionally launch into social
media space, we also have individual services
for small that have existing social media
presences and would like a boost. Those services include:
Pulse Hair are a hair dressing salon in Cairns and they wanted to build the reputation of their salon in their area and establish a following across multiple platforms. Pulse also wanted to communicate with their customers in a cost effective manor in the future, as well as build their customer base through referrals. Consequently they chose the “Starter Package” as it contained everything they needed to establish themselves on social media. This is what we did for them.
Hair dressing is a highly visual service, hence when creating a strategy for Pulse Hair we chose to use mediums that would be able to communicate a message visually. Hence we use platforms such as Instagram, Pinterest and Facebook. In terms of building a following, we devised an incentivisation strategy for customers, asking them to like and follow all platforms in return for a discount on their next Pulse service.
The result was a significant following across multiple platforms, the ability to track campaigns and a cost effective medium of communication with a targeted audience for the future.
The Professional Services Social Media Package was created for businesses whom operate in the Professional Services industry such as:
The Professional Services Social Media Package revolves around creating either a Blog or a Vlog channel which your company can position themselves as a thought leader in the industry.
Why is this appropriate for a Professional Services business?
• Search Engine Optimisation: If your potential customers are searching for your services online, blogs and vlogs are of vital importance
• Showcase your company – A blog provides the opportunity to showcase your services, and provide your audience with company news and promotions etc
• Thought Leadership – A blog provides you with the opportunity to showcase your knowledge and expertise, and position yourself as a thought leader
• Influence People – Once you have established yourself as an authority, you will be able to sway peoples thinking and your audience will be much more receptive to your marketing message
• Create Connections: Blogs stimulate engagement, and provide a talking point that allows you to connect directly with your audience
How We Contribute:
Our consultants liaise with the internal staff of the business to determine the most effective strategy for achieving your business goals and provide significant assistance and instructions on how best to write optimized and relevant blog posts for your audience. Additionally your business will be taken through our advanced briefing system to create a customized strategy.
Baxter IP is an Intellectual Property Firm based in Sydney, owned and run by Christopher Baxter. Baxter IP had positioned themselves as innovators to differentiate them from the competition; hence social media was a natural progression.
Their objectives were to position both the Principle Chris Baxter and the firm as thought leaders in the industry. In order to achieve this objective we created mediums where they would display their thought leadership in their field in a digestible format, videos.
Social Media marketing allows for a two-way communication between brand and customer that has never been possible before. As a result there are now innovative and creative ways for your brand to gain viral reach and piggyback the conversations people are already having with each other online.
At Influence Media we are experts in finding ways for your brand to use social media creatively to achieve your business goals! By signing up to the Creative Package your business will be assigned your social media consultant who will work with you to determine what services from the A La Carte menu are most appropriate.
Bessemer cookware has a great reputation for providing high quality cookware to Australians for decades. The distribution method adopted by Bessemer meant that there were hundreds of brand ambassadors around the country that benefitted directly from the sale of Bessemer Products.
We gave the distributors guidelines and knowledge of how to use social media to communicate the benefits of Bessemer’s products to their friend’s and extended network. This also included providing them with a content hub where they could always access high quality, branded content for posting.